Food trucks
The food truck culture has come a long way. Food trucks are ubiquitous in city centers and at events and are gaining traction with young people as a lifestyle, urban culture, and entrepreneurial trend. Food truck markets around the world, including the U.S., Europe, and Southeast Asia, are already developing, each with its own specialties and creative roles.
South Korea is no different. Although it continues to grow, it is still a little behind other countries in terms of laws, the startup environment, design, and other aspects. In this article, we will analyze the trend of food trucks and introduce several points that can be developed in Korea.
Growing a food truck
The world’s most active food truck market is already in the U.S., where food trucks have a higher survival rate than traditional restaurants due to increased consumption and eating out culture, especially since the last pandemic.푸드트럭대여
By 2024, there will be more than 30,000 food trucks, and they’re growing at more than 20% per year, so there’s plenty more to come.
Food truck heaven, New York, and Los Angeles are often referred to as meccas for influencers. From tacos and burritos to Asian fusion, the cuisines are diverse and often marketed in collaboration with influencers. There’s also a growing trend of mobile café-style food trucks that cater to the morning commute, and nowadays, vegan, organic, and vegetarian options are also readily available.
Food trucks in Europe
In London, they’re set up like small cafes, art spaces, and design markets, and in London, they’re a combination of LED lighting, vintage furniture, and craft displays to create a small brunch space. In Berlin, they’re food truck music festivals, and they’re collaborating with local arts organizations to build the city’s brand.
Design with flair
Trucks that take an artistic approach to their names, menus, logos, and even flavors are all the rage. They go beyond the simple experience of eating to provide sensory and trendy moments and build loyalty.
Southeast Asian food trucks
Southeast Asia has always had a natural street food culture, especially in places like Bangkok, Thailand, and Ho Chi Minh City, Vietnam, where small food trucks dot the city center and are popular with travelers and locals alike for their low prices and high quality of food.
We continue to improve customer convenience with multilingual menu boards, PR payment system, photo menu boards, and more.
Food truck success strategies
Green
The environment is a key buzzword around the world, so food trucks can also favor eco-friendly practices to boost their brand recognition and credibility.
Vegan
With more and more people looking to eat healthier, we’ve seen a rise in the number of food trucks that serve only vegan products. Vegan burgers, oatmeal, and even protein salads are gaining popularity as they cater to a specific demographic.
Popup store
Food trucks are also increasingly being used as branded experiential outlets. We’re seeing a variety of evolved marketing uses, such as giving away free company products directly to customers and snack food trucks tied to character IP.
Conclusion
Food trucks are all about experience, emotion, sustainability, and content, which can help customers brand themselves and gain more competitiveness. Food trucks are also leapfrogging to create more opportunities with brand competitiveness, such as digital convergence and cultural connection.